About us

 We’re a family-owned business born and built in the North West of Australia.

Out here, life isn’t nine-to-five. It’s early mornings, long days, dust on your boots, and work that doesn’t stop when the sun goes down. Between farming, mining, construction, and living deep in the outback, we learned quickly that most gear just isn’t made for our lifestyle.

That’s how these watches came about.

We wanted something tough enough for the job site, reliable enough for the bush, and clean enough to wear into town. A watch that could handle heat, dirt, water, and hard knocks — without sacrificing style or function. Something that actually made life easier, not more complicated.

These smart watches became part of our everyday routine. Tracking long days on site, keeping us connected when we’re off-grid, monitoring health during hard work, and standing up to the conditions that broke everything else we tried. They didn’t just tell time — they improved how we work, train, travel, and live.

This isn’t a trend brand. It’s gear built from experience.

Everything we do is inspired by the outback way of life — honest work, strong values, and equipment that earns its place. If it can survive out here, it can survive anywhere.

Thanks for being part of the journey